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Call our AI receptionist (833) 564-4778

AI receptionist that answers calls while you run your small business

Upfirst is the AI answering service that keeps your phone covered so you never miss a lead or leave a customer waiting.

Try for free
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Book a demo

The smarter AI receptionist

Take messages

Choose what we collect from each caller and we’ll send you everything right away by text or email.

Answer questions

Teach your AI receptionist the answers to common questions so customers aren’t left waiting anymore.

Illustration of an AI answering service in action, showing a smartphone screen with a caller and chat bubbles where the AI answers calls, books appointments, and collects caller information.
Book appointments

Send callers a link to your calendar or just ask their preferred date and time. No more missed bookings.

Transfer calls

Need certain calls sent straight to you or a team member? Your AI receptionist can route calls to the right person.

Small business owners love our AI receptionist

Dr. Steve Pelton from Hearthstone Animal Clinic
Dr. Steve Pelton
Owner & Veterinarian, Hearthstone Animal Clinic
Tap for sound
“On a typical morning, I have 25 patients and three surgeries before noon. Upfirst catches every call my front desk can not get to.”
Nichi Seckinger from AFL-CIO Community Services
Nichi Seckinger
Program Director, AFL-CIO Community Services
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“The next human option was $400 a month and we are a nonprofit. Upfirst was service-focused rather than sales-focused, and they worked with our specific situation.”
Dan Metzger from Nature's Designers
Dan Metzger
Owner, Nature's Designers
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“My business was hurting because I could not answer the phone enough. Now Upfirst handles both divisions and I can focus on the actual work.”
Yasmin Chebbi from The Flossery
Yasmin Chebbi
Owner & Dentist, The Flossery
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“The human answering service was more expensive, and was making mistakes. Upfirst was actually really easy to set up, and the information is always accurate.”
Kyle Ricci from M. Solomon Casket Company
Kyle Ricci
Operations Manager, M. Solomon Casket Company
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“With a traditional call center, you never get the same person twice and they never learn your business. Upfirst's agent actually adapts to our customers and knows when a call needs to go to a human.”
Guillermo Guglietti from Freshet Systems Inc.
Guillermo Guglietti
President, Freshet Systems Inc.
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“We tested four different systems. Upfirst was the one that implemented all the pieces. It is really good at filtering spam, which is wonderful.”
Kyle Senger from A Notch Above
Kyle Senger
Owner, A Notch Above
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“The functionality just was not as good as Upfirst. So far Upfirst has worked really, really well in terms of actually answering questions for people.”
Jody Steffan from ZPG Companies
Jody Steffan
General Manager, ZPG Companies
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“Our call center for leasing disappeared. Our dispatch for emergency maintenance disappeared. Upfirst took hold of my company, figured it out, and created an entire program around us.”
Shannon from Handyman Pro
Shannon
Owner, Handyman Pro
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“About 60% of my calls were spam. I tried over 40 AI answering services. Upfirst is the only one that sounds more like a real person than every other program out there.”
George from Houston Law Firm
George
Marketing Director, Houston Law Firm
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“The intake and the action happen immediately now, as if we had a 24 hour receptionist. People call at night and get help instead of a voicemail.”
Thomas Davenport from Davenport Firm
Thomas Davenport
Attorney, Davenport Firm
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“I was paying between $1,000 and $2,500 a month for an answering service. I gave Upfirst a chance, and I was surprised how easy it worked and how efficient it can be.”
Jason Akel from Village Hypnotherapy & Coaching
Jason Akel
Clinical Hypnotherapist & Coach, Village Hypnotherapy & Coaching
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“In nine months, not a single legitimate client left a voicemail. I was losing as much as $10,000 a month in missed opportunities. Upfirst changed that completely.”
Ira Grolman from Grolman LLP
Ira Grolman
Managing Partner, Grolman LLP
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“For just leaving a message with our old service, it could be a three minute interaction. Upfirst gave us the flexibility to handle calls the way our firm actually works.”
Andrew Flicker from Andrew Flicker Physical Therapy
Andrew Flicker
Physical Therapist, Andrew Flicker Physical Therapy
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“I serve a community that is extremely diverse. They do not speak English. Upfirst speaks their language and translates everything for me.”
Rick Alleyne from A.R.E. Louisiana
Rick Alleyne
Owner, A.R.E. Louisiana
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“I gave Upfirst a shot, tried it out, and absolutely love it. It fits with me like a glove. As long as I own this business I will be with Upfirst.”
Natalie Gomez from Buddies Pet Boarding
Natalie Gomez
Co-Founder, Buddies Pet Boarding
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“We are not super techy people, so it was important to find something we could actually set up and use ourselves. Upfirst was very simple to use.”
Jamie Moksnes from JM's Hydro Wash
Jamie Moksnes
Owner, JM's Hydro Wash
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“In the service industry, if you don't answer the phone, the customer will go on to the next business. Now if I can't pick up, the AI assistant answers right away, so there's always somebody there.”
Alanna Brewton from Breathe Wellness Center
Alanna Brewton
Therapist, Breathe Wellness Center
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“Now appointments get booked while I am in session. I do not have to dread voicemail at the end of the day.”
Ace Medical Team from Ace Medical Company
Ace Medical Team
Medical Device Company, Ace Medical Company
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“Our old answering service always had to hand callers off for any real question. Upfirst actually knows our products and can answer detailed questions on the spot.”
Dave Ptak from Black Tie Casino Events
Dave Ptak
Owner, Black Tie Casino Events
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“In sales, if you miss the call, they find somebody else. The first person they talk to gets the sale. Now we never miss one.”
Nathan Mollohan from Willow Run
Nathan Mollohan
Owner, Willow Run
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“People didn’t wait long enough to leave a voicemail, so we were missing those calls. Now, we don’t worry about missing calls or opportunities.”
Rylan Blondo from Karako Suits
Rylan Blondo
Assistant to the Controller, Karako Suits
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“We were getting a lot of calls after six o'clock and no one was answering them. Now every caller stays connected, even after hours.”

There are hundreds more stories like these. Start yours with a free 14-day trial.

Hear our AI receptionist in action

If people call your business, you need our AI answering service

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Law firms
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Real estate
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Accountants
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Restaurants
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Insurance
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Electricians
Voicemail
Most people just hang up
Leads move on to someone who answers
Messages rarely include the details you need
You waste time listening to them later
Old-school answering service
Costs hundreds of dollars a month
Inconsistent because staff changes all the time
Knows very little about your business
Pay extra for things like call transfers
Upfirst AI answering service
Answers every call on the first ring
Costs less than $25 a month
Can learn anything about your business
Always professional and polite
Captures exactly the details you care about
Speaks to callers and answers their questions

How does it work?

Set up your AI receptionist in minutes

AI telephone answering service setup screen with phone number entry field and Connect button
1

Pick a number or connect yours

Forward your phone calls to Upfirst or select a new number 
with your area code.

AI phone answering service call summary showing customer Mike Rogers' contact information and his request to view a property
2

Customize your receptionist

Add details about your business, write a custom greeting, and set call handling preferences.

AI answering service knowledge base interface with an 'Add knowledge' button and working hours configuration
3

Set your answering service live

Sit back and let Upfirst answer for 
you. Enjoy easy-to-skim summaries 
and happy customers.

Why did we build upfirst?

A phone call is a first impression. No one likes being sent to voicemail but hiring full-time staff just to run the phones is expensive. For small businesses, it’s just not an option.

That's why we created Upfirst: to make it easy for companies of any size to deliver great customer experiences using AI.

With Upfirst, every call is answered, every lead is captured, and every customer feels valued.

Get started for free

Create and test your AI receptionist for free. When you’re ready to answer calls, plans start at just $24.95/mo.

Try for free